Pinterest is amazing for growing blog traffic.
Yes, it can be a pain sometimes, but overall – and considering all options – it’s great.
It’s the reason my blog gets over 100k pageviews a month.
Despite all the changes, Pinterest can work for bloggers.
The strategy I use is the same one you can find in Pinterest Traffic Avalanche.
1. How you can grow you blog with Pinterest
Pinterest is a search engine. Therefore, you can learn Pinterest SEO and rank for search terms in Pinterest.
This means that your pins will be evergreen. People will find your content over and over and over.
The same is true for Google traffic, but it’s so hard to rank for Google as a new blogger. The competition isn’t as nuts on Pinterest.
The amazing thing about Pinterest is that you can master it pretty easily and see results fast.
2. Create “Pin-worthy Images”
Whatever blog post you want to share on Pinterest should have a “pin-worthy” image. This means your images should:
- Be longer than wide (e.g.: 735px X 1,400px)
- Be bright, vibrant, and consistent with your brand
- Have text with eye-catching titles
- Consistent font overlay (i.e. when you create your titles, use the same font for all pins so people recognize your pins right away)
- Include your website or logo in the corner somewhere so no one steals your images
- Avoid faces in your images (they don’t get repinned as much)
You can look at my Pinterest Page for examples. Notice how my pins match and look like they’re from the same brand. If you scroll down to the bottom, you’ll see the pins are a little different. That’s because they are old. What you want to do, is create images that people can tell right away are from you. So, use the same fonts and try to keep the images similar looking.
3. Create Your Profile Page
Set up your profile page from the beginning so that it looks like you’re a Pinterest pro.
To do this, the first step is to create your first board and title it something like “Best of [Blog Name}” or just “[Blog Name]”. This first board is where you should keep all of your pins exclusively from your blog and nothing else. This is what a lot of bloggers do, including myself. It makes it easier for readers to know there is one board with only your blog pins.
Create a ton of boards that match up with what you do. For example, I have tons of boards about personal development, money, and blogging/business. The more boards you have, the better. Create boards that are very niched-down. For example, don’t create a “money” board, instead create five boards about specific money topics. The more detailed the board, the better.
Make your board covers look like a magazine (think Instagram). You can see that all of my boards are pink. You don’t have to choose one color necessarily, but think of your profile page as a magazine. What do you want that magazine to look like? Make it inviting and reflective of your brand.
4. Join Group Boards
It used to be that the biggest and fastest way to increase your traffic was through Pinterest group boards. This is no longer the case, necessarily. Group boards are still playing a part, but it’s a small part. Because of that, it’s increasingly difficult to join group boards and the payoff isn’t as great.
If you’re a total newbie, a Pinterest group board is a board created by someone else who invites people to pin to their board. If you are invited to someone else’s board, you are considered a contributor to that board. Any pins that you pin to that group board will be seen by the followers of that board.
There is a lot that goes into group boards but here are the main points:
- Find group boards by looking at the boards that people are already members of. You can do this by looking at their profile page and looking at their boards. Any board with a symbol in the right corner showing multiple people means that it’s a group board.
- Once you find a group board, click on it and read the description. Every board is different, but typically you will find information here about “board rules” and joining the board.
- If there are instructions in the description about how to join the board, follow the instructions. If there aren’t, it gets tricky. What I do is use the url of the group board to contact the owner of the board (usually by email) and ask to join. The group board url is always pinterest.com/USERNAME/GROUPBOARDNAME.
- Some boards will be closed to new contributors and there’s nothing you can do about that until it’s opened again.
- Once you’re on a group board, make sure you follow the board rules. Some boards have pinning limits for example. Make sure you don’t pin more than you’re allowed to or you may be kicked off the board (yes, it happens).
Although Pinterst is changing and group boards may not be as critical as they once were, they still result in my traffic being over 150k / month. One tip that works well for me with group boards is to pin manually, as opposed to scheduling through a third party. My pins seem to get higher views this way.
5. Schedule Your Pins
Once you really get going and start pinning a lot, you’ll find that you have to spend a lot of time on Pinterest. This is the part that everyone is always trying to avoid. And I’m not sure you can.
Some people use Board Booster and some people use Tailwind. There is a great divide among bloggers! I’ve actually used both and neither is perfect.
Now, I use Board Booster for the Pin Doctor and looping functions.
Tailwind, I use for scheduling my pins. It’s more work than scheduling with Board Booster but I get better results, so it’s worth it.
6. Pin multiple times a day and pay attention to the results
I pin about 25 pins every day. Some are through Tailwind and some are manual, as I said above.
You will hear bloggers ranging widely in how much they pin daily. I recommend pinning from your “Best Of” board to your boards and to group boards every day. If you start with 10 pins per day, you can always increase. Don’t feel intimidated by other bloggers’ numbers.
When you pin manually, look at the boards and see which of your pins are performing well. You can do this through Pinterest Analytics or Google Analytics. Make sure you know which pins are popular and getting lots of repins.
I barely pin other people’s pins. This goes against common expert advice, but it’s what I learned in Pinterest Traffic Avalanche, and it works. I pin about 90% my own and 10% third party pins.
7. Join Facebook groups
One of the best ways to stay on top of social media, including Pinterest, is to join Facebook groups and connect with other bloggers. I have a Facebook group you can join to accomplish this. And there are tons of other groups to join, too. The idea is that you want to talk and connect with other people so you can learn what’s new and how best to increase your blog’s success through social media.
A Final Note!
I don’t know how to build a huge blog following without Pinterest.
I grew my blog with Pinterest and it continues to make me a ton of money every month.
If you’re a blogger, I highly suggest taking Pinterest Traffic Avalanche. You will learn everything you need to know to grow your blog and turn it into a traffic generator so you can make money blogging.
Cheers to Pinterest!
For all of my blogging posts, visit my Blogging Page.