I grew my email list to 10k in 7 months last year.
Now, my email list is over 25k.
This is super awesome because “the money is in the list.”
Aka, the bigger and more engaged your email list is, the more money you will make blogging. This is just a fact of blogging. So, the sooner you get on board with focusing on your email list, the better.
Here is the exact strategy I used to grow my email list.
1. Create lead magnets
The first thing you need to do to grow your email list is create lead magnets (aka freebies or opt-ins).
Create something that you will give away to your readers for free, in exchange for their email address and subscription to your list.
A few tips for creating a freebie/lead magnet/opt-in:
- People love “cheat sheets” and “checklists”
- Using a quiz is a great way to get data from your readers
- Make sure the lead magnet is easy for your readers to digest
- Give something away that gives your readers actions to take
- Make sure you give something away that your readers can get results with
- Create something that ultimately will be in line with what you plan to sell down the road
- Keep trying different opt-ins until you have something your readers love
Giving away something to your readers in exchange for their email list is absolutely necessary for growing your blog.
Side note – here’s a look at all my lead magnets on my blog on my Freebies Page.
2. Use ConvertKit
Use ConvertKit as your email service provider.
ConvertKit is amazing. It will help you grow your list exponentially in a short amount of time. The downside is that it’s pricey. But blogging ain’t cheap my friends. You have to invest to make money, and I highly suggest investing in ConvertKit for your email service provider. I don’t know anyone who has regretted it.
As a blogger you actually need to use something like ConvertKit because you really need the forms and functionality it offers. ConvertKit was made for bloggers by a blogger. Other platforms can’t offer you what ConvertKit has, so your email list won’t grow as much.
Here’s a snapshot of what ConvertKit looks like in my portal. You can see all the different shades of blue, which represent the different opt-in forms people use to join my email list. This makes tracking performance super easy.
Mailchimp is free, but you won’t get the growth from your email list with it. And if your email list doesn’t grow, you won’t make money blogging.
3. Promote your lead magnet on Pinterest
Promote your freebie on Pinterest.
Create a separate page for the freebie, create an image, and pin that image on Pinterest. This will get people to sign up for your list because they’ll want to receive the freebie.
I have many freebies that I promote on Pinterest, and I get a lot of subscribers this way.
4. Put your lead magnet form under blog posts & as an “exit-intent” pop-up
Put your lead magnet under blog posts and have it pop-up upon a reader trying to leave your blog.
Both of these strategies work realllly well.
People should have something you want them to do after reading a blog post.
And most readers leave your blog and never come back so before they go, give them something for free and capture their email address.
ConvertKit makes it easy for this, but if you’re using another platform, you should be able to do it there, too.
A Final Note!
Your email list is SO important as a blogger.
Your email list is the #1 metric for determining whether you’ll make money blogging.
Your email list is the only way to contact your readers that you have total control over (Pinterest, Facebook, Instagram could all change tomorrow — Facebook did this back in 2012 and it hasn’t been the same for bloggers since).
Using lead magnets with ConvertKit has grown my list to over 25k, and has resulted in me earning $30k+ blogging last year while working a full time job.
Here’s my review of the best email marketing services for bloggers to learn more about which platform is right for you.