I am rebranding my blog. And I’m so excited to share it with you!
Here’s the Deal…
I’m moving everything from theFinancegirl.com to NatalieBacon.com shortly (you can look at the site now, but soon enough all the posts will be on there, too). It feels like such a relief to do this and to share it with you. I still own theFinancegirl.com, so even if you go to that site, you’ll be redirected to NatalieBacon.com. This should make things easier for a while.
Why I’m Rebranding
There are lots of reasons why I’m rebranding.
A few reasons are…
- I really want to write about things outside of personal finance. It feels weird writing about intentional living on theFinancegirl.com, for example. If my blog was something more vague, I likely wouldn’t brand to my name. I really like “Your Worth” for example. But that name isn’t available. After a lot of back and forth, I decided to just go with my name and call it a done deal.
- Branding my name allows me to develop and change my site over time without limitations.
- There are a lot of similar sounding blog names to theFinancegirl.com, so branding my name will alleviate that confusion.
- Once you establish your blog and are doing well, it’s a natural progression to have to decide whether to rebrand as your name (like a lot of influencers do) or go all-in with your blog that is less personal. I opted for the more personal branding. Other bloggers who do it this way include Catherine Alford, Stefanie O’Connell, Michael Hyatt, Lewis Howes, Melyssa Griffin, and Lauren Greutman. You may not have heard of any of these people, but online, they’re a big deal! They’ve all successfully branded their blogs through their name.
- Related: How to Start a Blog
A look back at the beginning of Financegirl
I published my first Financegirl post February 14, 2015 (even though I had owned the site for a few months prior, I never blogged until Valentine’s Day 2/14/15!).
I started blogging because of my student loan debt. I had massive debt ($206k to be exact) from undergrad and law school. I felt completely blindsided that I was a 25-year-old attorney who knew absolutely nothing about personal finance. So, naturally I said to myself “I’m going to start blogging about it.”
I created the site, logo, and posts myself and struggled to gain traction for six months, at least. Over time, I built my social media following and honed my blogging skills to make money that I use to help repay my student loans (starting with freelance writing, then with affiliates and digital products).
Here’s the original Financegirl logo that my friend’s wife created for me!
Let’s just say that I’ve learned a lot since this gem has been on the blog (including the fact that no one in the blogging world really uses cartoon characters for logos!). Although I still love the image! 🙂
Financegirl has also had a variety of headers, with varying fonts and phrases to describe the blog. Here’s a look:
Financegirl has been through a lot! With the new branding, my hope is that it’s more professional, while still being personable and fresh.
Not only did I grow to love the art of writing blog posts, which is what most people associate with blogging, but I also grew to love the community and business of blogging. I have gained a whole new slew of friends that “get me” like no one else ever will. I’m forever grateful for these people – you know who you are! And there is a whole business of blogging that non-bloggers don’t really know about. It involves running your blog like a business. Everything from social media strategies to accounting to strategic planning. Blogging has taught me how to run a small business, which is pretty freaking cool.
Blogging is my hobby and side hustle of choice. Blogging is my everything. It’s my baby.
How my life has changed since starting Financegirl
Over the last 2.5 years since starting Financegirl, I have fallen in love with learning about money (specifically behavioral finance). I was completely self-taught (literally, I never took one finance course my entire life!) until I made a career change. I liked personal finance so much that I quit practicing law to become a financial planner.
I quit my job in June 2015, starting working as a financial planner, and began pursuing my CERTIFIED FINANCIAL PLANNER™ designation. I passed the examination in July 2016 (only after failing it in March, by the way – the test is hard!! And yes, I passed the bar the first time – everyone asks when they hear I failed the CFP® examination.), and now I am waiting until June 2016 to be able to “use the marks” and call myself a CFP® (there’s a two year experience requirement to become a CFP®).
Financegirl also led to freelance writing opportunities. I’ve written for Forbes, The Huffington Post, U.S. News World & Report, Elite Daily, and many other publications. If you would have told me in undergrad that I would be writing for these sites, I never would’ve believed you. I am not a good writer, naturally. It takes me a lot of work. (I highly recommend reading On Writing Well by William Zinsser for anyone who writes or wants to write.)
Not only have I had big career changes, but I’ve paid off over $90k in student loan debt since 2012, when my loans went into repayment. I don’t talk about this too much because it feels like unless you’ve paid off all of your debt, no one really wants to hear about it. It’s a big accomplishment no doubt, but I still have soooo much left to repay. My hope is that I start making more money blogging and can pay off the remaining $115k sooner rather than later.
Those are the biggest changes since starting theFinancegirl.com, and I can’t wait to see where NatalieBacon.com takes me.
A look forward at NatalieBacon.com
For the reasons I’ve listed above, theFinancegirl.com is being retired and transformed into NatalieBacon.com.
The categories on NatalieBacon.com are: money, career, intentional living, blogging, and my life.
I’ll still blog about the normal money things, like budgeting, saving, investing, and getting out of debt. But I’ll have a better platform for writing about non-money things, like blogging, career tips, habits, life advice, and writing about my life, too. This post, for example, would fall under the “My Life” and “Blogging” categories. I hope the setup will make it easier for you to find what you want.
The content won’t be that much different (I’ve been writing about money, intentional living, and career stuff all along), but it will be streamlined under my name now.
My focus with blogging right now is to build my platform up as much as possible (I’m dying to get my Instagram and Facebook pages up to 10k!!), incorporate videos (because if you’re still reading this, you’re one of the few people who still read full-length posts!), and create digital products. Videos are apparently the new big thing, and I can’t wait to get started and share them with you. Eventually, I’d like to have eBooks and courses for you, too.
Everyone has been so supportive, so I can’t thank you enough for that! I’m also excited to keep this community of badass women growing strong. I will keep you updated with what’s going on under the “My Life” category on the blog.
The rebrand should be up soon.. I’d say in the next couple weeks. So, stay tuned. 🙂