Pinterest is amazing. It’s the reason my blog gets over 150k pageviews a month and growing. And yes, this is still true for me in 2017, when Pinterest has changed over the last year. Pinterest for bloggers can work – big time.
The information below can help you get started with Pinterest if you’re a blogger who wants to increase your blog traffic.
1. How Pinterest can make your blog successful
Pinterest has changed my blogging life. It has taken my pageviews from 100/day to 1,100/day to 4,000-6,0000/day. My pageviews are over 150k and growing. This is all primarily due to Pinterest.
I use a Pinterest business account and look at Pinterest Analytics to make sure I’m familiar with my stats and monitor how my pins are doing. I also use Google Analytics to see where my traffic comes from (and it’s primarily through Pinterest).
The amazing thing about Pinterest is that you don’t need to master SEO or keywords. You can follow these instructions and really kill it on Pinterest.
2. Create “Pin-worthy Images”
Whatever blog post that you want to share on Pinterest should have a “pin-worthy” image. This means your images should:
- Be longer than wide (e.g.: 1500px X 1000px)
- Be bright, vibrant, and consistent with your brand
- Have text with eye-catching titles
- Consistent font overlay (i.e. when you create your titles, use the same font for all pins so people recognize your pins right away)
- Include your website or logo in the corner somewhere so no one steals your images
- Avoid faces in your images (they don’t get repinned as much
You can look at my Pinterest Blog Page for examples. Notice how my pins match and look like they’re from the same brand. If you scroll down to the bottom, you’ll see the pins are a little different. That’s because they are old. What you want to do, is create images that people can tell right away are from you. So, use the same fonts and try to keep the images similar looking.
3. Create Your Profile Page
Set up your profile page from the beginning so that it looks like you’re a Pinterest pro. To do this, the first step is to create your first board and title it something like “Best of [Blog Name}” or just “[Blog Name]”. This first board is where you should keep all of your pins exclusively from blog and nothing else. This is what a lot of bloggers do, including myself. It makes it easier for readers to know there is one board with only your blog pins.
Create a ton of boards that match up with what you do. For example, I’m a finance blogger, so I have a lot of boards about money topics. The more boards you have the better. Create boards that are very niched-down. For example, don’t create a “money” board, instead create five boards about specific money topics. The more detailed the board, the better.
Make your board covers look like a magazine (think Instagram). You can see that all of my boards are pink. You don’t have to choose one color necessarily, but think of your profile page as a magazine. What do you want that magazine to look like? Make it inviting and reflective of your brand.
4. Join Group Boards
It used to be that the biggest and fastest way to increase your traffic was through Pinterest group boards. This is no longer the case, necessarily. Group boards are still playing a part, but it’s a small part. Because of that, it’s increasingly difficult to join group boards and the payoff isn’t as great.
If you’re a total newbie, a Pinterest group board is a board created by someone else who invites people to pin to their board. If you are invited to someone else’s board, you are considered a contributor to that board. Any pins that you pin to that group board will be seen by the followers of that board.
There is a lot that goes into group boards but here are the main points:
- Find group boards by looking at the boards that people are already members of. You can do this by looking at their profile page and looking at their boards. Any board with a symbol in the right corner showing multiple people means that it’s a group board.
- Once you find a group board, click on it and read the description. Every board is different, but typically you will find information here about “board rules” and joining the board.
- If there are instructions in the description about how to join the board, follow the instructions. If there aren’t, it gets tricky. What I do is use the url of the group board to contact the owner of the board (usually by email) and ask to join. The group board url is always pinterest.com/USERNAME/GROUPBOARDNAME.
- Some boards will be closed to new contributors and there’s nothing you can do about that until it’s opened again.
- Once you’re on a group board, make sure you follow the board rules. Some boards have pinning limits for example. Make sure you don’t pin more than you’re allowed to or you may be kicked off the board (yes, it happens).
Although Pinterst is changing and group boards may not be as critical as they once were, they still result in my traffic being over 150k / month. One tip that works well for me with group boards is to pin manually, as opposed to scheduling through a third party. My pins seem to get higher views this way.
5. Schedule Your Pins
Once you really get going and start pinning a lot, you’ll find that you have to spend a lot of time on Pinterest. This is the part that everyone is always trying to avoid. And I’m not sure you can.
Some people use Board Booster and some people use Tailwind. There is a great divide among bloggers! I’ve actually used both and neither is perfect.
There are pros and cons to both, but basically, while I like that you can schedule exactly which pins you want to pin every day with Tailwind, it requires that you manually schedule all of your pins every day. So, I’ve switched back to Board Booster.
With Board Booster you can schedule your pins and put the scheduler on autopilot (little is required of you after you set your schedule — unlike Tailwind).
But again, I don’t only use BB. I use it in conjunction with pinning manually. I spend about 30 minutes every morning deleting pins that didn’t perform well the week before in BB, and repinning pins manually.
6. Pin multiple times a day and pay attention to the results
I pay about 50 pins every day. Some are through BoardBooster and some are manual, as I said above.
You will hear bloggers ranging widely in how much they pin daily. I recommend pinning from your “Best Of” board to your boards and to group boards every day. If you start with 10 / day, you can always increase. Don’t feel intimidated by my 50 or someone else’s 100. Start small and keep going.
When you pin manually, look at the boards and see which of your pins are performing well. You can do this through Pinterest Analytics or Google Analytics. Make sure you know which pins are popular and getting lots of repins.
Use the 80-20 rule with your pinning. Pin your highest performing pins to your highest performing boards. If you have 5 pins that are repinned at 20x the rate of your other pins, then repin those pins consistently.
7. Join Facebook groups
One of the best ways to stay on top of social media, including Pinterest, is to join Facebook groups and connect with other bloggers. I have a Facebook group called #SocialHack that you can join to accomplish this. And there are tons of other groups to join, too. The idea is that you want to talk and connect with other people so you can learn what’s new and how best to increase your blog’s success through social media.
A Final Note!
Pinterest is the only platform that I believe outsourcing will cause you pain and suffering long term. If you are a new blogger, you need to learn how to optimize your posts on social media and build a following. Yes, it can be time consuming. But with Pinterest, it is worth it.
I don’t know how else to build a huge audience without Pinterest. I highly recommend implementing a strategy yourself – so you’re in control of your traffic and your success.
What to Do Next
First, get started on Pinterest. Nexxt, join my email list for bloggers growing social media.
If you’re a blogger getting started with Pinterest, I recommend doing the following:
- Know why and how Pinterest matters to your blog
- Create “Pin-worthy Images
- Create Your Profile Page
- Join Group Boards
- Schedule Your Pins Using Board Booster
- Pin multiple times a day and pay attention to the results
- Join Facebook Groups about Social Media (like #SocialHack)
More Blogging Posts
You can read more about blogging here:
- How to Start a Blog: A Step-By-Step Guide
- How to Make Money Blogging
- The Best Resources for Bloggers
- 5 Books Every Blogger Needs to Read
- Blog Yourself Rich in 5 Steps
For all of my blogging posts, visit my Blogging Page.