I grew my email list to 10,000 in 7 months last year. Now, my email list is almost to 20,000! I did this following specific steps that I’ve laid out below.
Thankfully, these steps are very strategic and will work for you, too. So, do exactly what I’m recommending below.
1. Install a popup on your site
The first thing you need to do to grow your email list is install a popup on your site.
I went to FinCon (a financial conference for media and bloggers) and attended a session with Noah Kagan from SumoMe. Noah gave a presentation on the importance of having a popup on your site. It needed to be one page with nothing else around it because people are basically ADD and if there’s more than one option, people do nothing.
So, I added an opt-in to my site called 21 Days to a Better Budget (and now I have a completely different one — you can change them over time).
This is probably the most important step to grow your email list. You may think it’s annoying, but people actually do sign up with a popup.
2. Use ConvertKit
Next, start using ConvertKit for your email platform.
My list was approaching 2,000 and once you reach 2,000 your free trial of Mail Chimp ends. At the same time, there was a lot of buzz around this new software called ConvertKit. I gave ConvertKit a try because they have features specifically for bloggers (you can easily make tons of forms all over your site).
I fell in love! ConvertKit is amazing!!!
The nice thing about ConvertKit is that I can tell who is signing up through my landing page or through my pop-up opt-in. It’s really important to know what’s working on your site and what isn’t working. ConvertKit makes this super-duper easy. I cannot recommend ConvertKit highly enough. It’s incredible.
Here’s a snapshot of what ConvertKit looks like in my portal. You can see all the different shades of blue, which represent the different opt-in forms people use to join my email list. This makes tracking performance super easy.
3. Offer a freebie to get people to signup
Along with using a popup on your site, you need to have the popup offer a free opt-in for joining your list. Don’t simply have a popup that says “sign up for my emails here!” Instead, offer a freebie in exchange for signing up.
I used to have 21 Days to a Better Budget as my popup, but now I have How to Plan Your Best Year Ever. You can change your optin over time based on the season, what you want to offer, or the conversion rate. A good rule of thumb is that your freebie popup on your main site should convert at least 2%. If it doesn’t, change it to something else.
4. Promote your freebie on Pinterest
Finally, promote your freebie on Pinterest. Since my opt-in is an eBook, I knew that I could promote it on social media because it was something that people could download (versus a
Create a separate page for the freebie, create an image, and promote it on Pinterest. This will get people to sign up for your list because they’ll want to receive the freebie.
A Final Note!
Your email list is SO important if you’re a blogger. Your list is the only way to contact your readers that you have total control over (Pinterest, Facebook, Instagram could all change tomorrow — Facebook did this back in 2012 and it hasn’t been the same for bloggers since).
If you do nothing else, I highly recommend using ConvertKit and putting a pop-up on your site (one that converts at least 2%).
If you are interested in learning more about blogging, you can join my email list for bloggers using the form below.
More Blogging Posts
You can read more about blogging here:
- How to Start a Blog: A Step-By-Step Guide
- How To Turn Your Blog Into A Successful Business in 8 Steps
- How to Make Money Blogging
- The Best Resources for Bloggers
- 5 Books Every Blogger Needs to Read
- Join #SocialHack (my Facebook group for bloggers)
For all of my blogging posts, visit my Blogging Page.